Public sector sales success does not start with watching bid sites or waiting for opportunities to appear. It starts with knowing which accounts matter, why they matter, where funding is flowing, and how to use public information to build a proactive sales strategy.

In this month’s Catalyst Conversation, Michelle will guide a conversation with Holly Gack and Ryan on how to “follow the money” before a solicitation ever hits SAM. Holly brings more than 30 years of experience driving public sector growth across government, healthcare, and higher education, along with her background as a U.S. Air Force Reserves veteran, contracts administrator, negotiator, and sales strategist.

Together, Holly and Ryan will bring complementary perspectives on how to choose the right accounts, research agency priorities, understand funding and capital plans, and use publicly available data to identify where opportunity is developing long before specifications are written.