Most companies think of SAM.gov as the place to register for federal contracting. While registration is essential, today's SAM.gov has become much more than a registration portal. As federal systems continue to consolidate, it is becoming one of the most valuable tools for researching agencies, understanding buying behavior, identifying opportunities, and building a smarter federal sales strategy.

In this month's Catalyst Conversation, Michelle is joined by Shauna Weatherly to explore how SAM.gov has evolved and how companies can put it to work beyond maintaining an active registration. Together they'll discuss registration best practices, the growing role of SAM.gov throughout the acquisition lifecycle, and practical ways manufacturers, dealers, and reps can use the available data to make better sales decisions.

Whether you're new to federal contracting or have been selling to the government for years, you'll leave with practical ideas you can apply immediately to improve your research, target the right agencies, and build a stronger federal sales strategy.