




April Topic:
State, Local, and Education procurement cycles represent one of the most predictable — and most lucrative — revenue opportunities in the office furniture industry. Vendors who understand the calendar, the buying structures, and the compliance requirements can consistently capture business while others miss the window.
This session equips office furniture manufacturers, independent reps, and dealers with a practical framework for maximizing revenue during peak SLED buying season. We will cover how the $100B+ public sector market operates, when agencies must spend their budgets, and how to position your company before fiscal deadlines force decisions.
You will also learn how cooperative contracts, relationship-driven selling, and targeted marketing strategies create a competitive advantage with compliance-focused public buyers. The goal of this session is simple: give you the focus, timing, and tactics needed to win more business before fiscal deadlines hit.
Webinar Date + Time:
04/09/26: 4:00 PM EST


February Topic:
Are you ready to elevate your federal sales strategy in 2025? Join us on February 13th at 4 PM EST for an exclusive Catalyst Conversations webinar: "Why Small Business Partners Are Important to Dealers."
Presented by Michelle Warren, a small business advocate passionate about helping manufacturers and dealers thrive, this 30-minute session will equip you with actionable strategies to position yourself for success.
Gain valuable insights into federal socio-economic goals for small businesses in 2025 and what they mean for your strategy. Discover how small manufacturers can drive profitability through faster responses, unique solutions, and stronger relationships. You'll also learn key tactics to grow your sales, increase margins, and position yourself for success with effective small business strategies.
Webinar Date + Time:
04/09/26: 4:00 PM EST

This month’s conversation focuses on how to prepare for peak SLED buying cycles by understanding fiscal calendars, targeting the right segments, using cooperative contracts effectively, and executing a focused 90-day plan to capture revenue before agencies are required to spend their budgets.
- Understand how the $100B+ SLED procurement market works and when buying windows open.
- Learn selling strategies that work with compliance-focused public sector buyers.
- Build a focused plan to capture more business before fiscal deadlines hit.
- Office furniture manufacturers selling into state, local, or education markets.
- Independent reps and dealers responsible for public sector growth.
- Sales leaders who want a clearer strategy for the current SLED buying season.
Seize this opportunity to be part of an elite group of forward-thinking professionals. Register now for free and secure your spot in the must-attend event of the month!

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