For many federal contractors, CPARS is something they’ve heard of—but rarely think about strategically. Most have never reviewed an evaluation, responded to one, or considered how past performance can influence future contract opportunities. Yet as agencies place greater emphasis on contractor performance, simply meeting the requirements is no longer enough.

This month’s Catalyst Conversation shifts the focus from compliance to culture. We’ll discuss why exceptional performance begins on day one of every project, how every employee influences the final evaluation, and why creating memorable customer experiences leads to stronger past performance and future opportunities.

Joining Michelle is Eileen Kent, Federal Sales Guide, advisor, trainer, and industry leader. For more than two decades, Eileen has helped thousands of federal contractors understand how to compete more effectively in the government marketplace through keynote presentations, customized competitive analysis, and federal sales action plans. Her practical experience helping companies build winning strategies makes her the perfect guide for a conversation about turning exceptional service into a competitive advantage.